What if I said that your marketplace payment solutions stopped working all at once? Terrifying, right?
The payment solution is an inherent part of any online marketplace. Without protected payment methods, your costs can go up to 75%.
What’s more, the payment marketplace method affects your business model, payback, trust, and popularity among users.
The right method helps to increase sales, reduces the fraud risk, improves chargeback management. And even expands your business internationally.
The Sloboda Studio team analyzed all marketplace payment solutions to help with the right decision.
Marketplace Payment Trends in 2021
The experts expect digital marketplace payments will reach $4.4 trillion transaction value this year.
According to data gathered by BuyShares, China, and the United States, as the world’s two largest digital payments industries, are expected to generate 65% of that value.
Furthermore, the total transaction value of Digital Payments is expected to show an annual growth rate (CAGR 2021-2025) of 12.00% resulting in a projected absolute amount of $10,520,219 million by 2025.
Online payments data has shown that in 2022, 31% of consumers in the United States will have used a voice assistant to make payments.
Source: Statista, FinancesOnline, E-Commerce-nation, Datanyze
3 Payment Gateway Methods
Basically, when you are building an online marketplace, you have three main online marketplace payment solutions to choose from: wire transfer, payment gateways, and personal priorities for payments.
#1 Wire Transfer
This method allows you to accept money via direct bank transfer.
Lots of marketplace startups start monetization by using wire transfers. Then, they move to the use of some gateway. This is a reasonable choice of a marketplace discharge solution for very young projects.
Peculiarities of wire transfer payments:
- Fees for users. There are large fees for bank transfers. American banks may charge 15-35% per transfer (TD Bank, US Bank, Citibank, etc.). Though European banks are cheaper for different payments. For instance, ING Bank (Holland) charges €6 per transfer.
- Security. Lack of features such as fraud protection or the ability to pre-authorize payments. It is impossible to get reversals or chargebacks.
- Time. The bank transfer takes around one week to be processed. It is not convenient, especially when you have an Airbnb-like marketplace. If the online fee option is inappropriate, the fee delays. In this case, the client won’t be able to use the rent.
- Price. A good idea in case you are looking for a cheap solution. All you need is to send an invoice and get your company bank transaction.
#2 Creating a Custom Payment Solution
Whatever product you imagine, it can be created custom payments. Custom development is suitable for any innovative marketplace. But it’s like re-inventing the wheel in most of the projects.
Cons of developing a custom remittance solution:
- Security and costs. To use your own pay integration, you will need to have a PCI DSS Certificate. Such a certificate will be required in every country when you are working.
- Time. Such development will cost you about 5 years.
- Development Team. You will need to hire a team to integrate such online business solution payments. As a result, the whole thing will cost you too much time and money.
#3 Marketplace Payment Gateway
A marketplace remittance gateway is any paying software. Such software facilitates the procession transactions between your marketplaces and your customers. We can say that there are a lot of different online fee options. But you need to make your choice considering such factors:
Today’s market offers a lot of different online remittance gateways. These gateways offer more or less unique features. But using a remittance gateway remains to be the most reasonable option for online marketplaces.
Pros of remittance gateways for online marketplaces:
- Financial services.
Online remittance gateway options allow connecting different types of payments. Stripe and Adyen allow paying with international credit card gateway and other methods. Among them are VISA, MasterCard, American Express, Alipay, etc.
- Fees for users
The average fee for one transaction is 2,9% + $0,30. PayPal for marketplaces in the US, Google Checkout, Amazon Payments, Braintree, Stripe Connect marketplace payments.
- Ease of integration
A lot of remittance gateways are targeted at startups. Therefore, their documentation is clear (Adyen) and integration is quick (Stripe Connect). In some cases, the remittance gateways have a small API (MANGOPAY). Or are a bit more difficult to implement (PayPal).
The best remission gateways for the marketplace offer you various security tools. Among these tools are SSL, PCI, 3D Secure, escrow payments. You can use tokenization and anti-fraud tools.
- Technical support
As usual, support is 24/7 (Stripe Connect). Some companies offer feedback forms, support via phone in English, German, and French (MANGOPAY). Or offer you live chat (Dwolla).
Before learning about how to implement a remittance gateway, check the geography of your provider. This is where you should be careful. As long as some online marketplace payment solutions are restricted in different countries. PayPal is partially restricted in some countries. Adyen doesn’t work in Ukraine and Stripe Connect is unavailable in United Arab the Emirates. As a vendor, you can only change a settlement provider. Or choose another country to register your marketplace.
Most Popular Marketplaces Payment Gateways in 2020
Let’s face it. Gateways appear to be the most effective solution for most businesses.
Regardless of the company size, fee gateways are good both for small businesses and enterprises. The market-leading fee gateways are PayPal, Braintree, Stripe Connect, MANGOPAY, Adyen, and Dwolla. All of them have their own unique account features, so let’s take a look at them.
PayPal is one of the most extensive debit electronic American marketplace payments. The company enables customers to digitally pay for goods and services and has made significant gains in mobile settlement volume.
In the first quarter of 2021, PayPal’s net payment volume amounted to around $285 billion, representing a 50%year-on-year growth.
PayPal for your business
The Stripe discharge gateway company is an American online payments processing software provider. It suits different types of internet businesses. Stripe positions itself as a marketplaces service both for startups and large companies.
Check out: Why most online businesses choose a Stripe getaway
Stripe for your company
It’s an online discharge company designed for marketplaces, crowdfunding platforms, and sharing economy businesses payments.
MANGOPAY for your company
As well as Stripe, Braintree pay gateway provides economic software for online merchandising platforms. Especially it is great for e-commerce platforms. Born in 2007, Braintree was acquired by another giant pay gateway, PayPal in 2013.
Recommended: Comparison of Braintree vs Stripe
Braintree solution for your company
Adyen issues physical and virtual cards. It also provides businesses with in-store account terminals.
Adyen for your company
Payment gateways comparison table
How to Choose a Payment Gateway
You should not immediately choose the most popular pay aggregator. Even the best settlement solution for marketplaces may not fit your product.
To choose a fee marketplace gateway, you will need to answer the following questions:
- Is the gateways supported in your region;
- How long is the provider is on the market? The longer provider’s history, the more experienced and reliable it is;
- Do the tariffs meet yours and your customers’ requirements.
Let’s review these factors one by one.
1. Is the Marketplace Payment Gateway Supported in Your Region?
We would recommend starting your research with this question.
Popular platforms like PayPal, Stripe, Braintree are supported in most regions worldwide. Among these regions are the USA, Asia, Europe, and Australia.
But still, some of the pay gateways have geo-restrictions. This is my advice to check whether your settlement solution is geo-friendly to your region. And to the region of your potential customers.
Here are some examples of geo-restrictions of pay gateways:
- Stripe is unavailable in the United Arab Emirates marketplaces
- Dwolla is available only for users from the USA
- PayPal has a whole list of prohibited countries. The list includes Belarus, Burma, Iran, Iraq, Liberia, Nigeria, North Korea, Sudan, Syria, Western Balkans, Zimbabwe
- Braintree is not an option for companies who target customers in Norway
There are several geo’s where gateways appear to be unavailable.
For our clients from such regions, we usually find the most suitable local remittance company. For the employment platform Safhyre we chose to integrate PayFort. An Arabian local pay gateway was helpful here.
2. How Long Is the Provider Is on the Market?
This is always a rule whether you are choosing a marketplace fee provider. Or working with any other solution for your business processing.
If a paying marketplace solution provides customers with support for years, it has a stable reputation. Besides, it is likely to have a bunch of proven tools. Therefore, your payments will be safe, convenient, and easy for the marketplaces.
What are we considering a long time on the market’? Five to ten years will be enough. Among the most stable getaways for online marketplaces are platforms: Stripe and Braintree.
More on: The core difference between Stripe and Braintree
- Both were born over 10 years ago. Stripe was here in 2009 and Braintree – in 2007;
- They picked their niche by working with different types of internet businesses. Both work with companies and startups;
- Both have worked with great companies to prove their reliability.
3. Does It Support the Needed Payment Methods?
The majority of companies and businesses support the most common fee methods. The most popular are Visa, MasterCard, Discover, or Diners Club. Also, they are allowing you to integrate Apple Pay or Android Pay.
But sometimes you may require more exquisite software. Unique or local payments to make your business processing more convenient for customers.
Common Payment Methods
The most popular ones are credit cards like Visa, MasterCard, JBC, Diner’s Club, AMEX, Discover. Apple Pay and Android Pay are also in. The majority of remittance providers support these fee account methods.
Time passes, and new methods appear all the time. One of the newest is the Alipay platform founded by the Alibaba group on 2% of the websites worldwide, though the number is growing.
However, not all gateways can process payments through Alipay.
Stripe and Adyen allow the Alipay method integration, while PayPal, Adyen, and Braintree do not.
Venmo – a mobile service, can be used only with Braintree.
Another provider, MANGOPAY allows not only using common fee methods. Among them are Visa, MasterCard, or Diner’s Club. But it is possible to use local cards from various countries. If you are starting a business in one of these locations, consider MANGOPAY a solution.
How to Integrate a Marketplace Payment Gateway
There are two main ways to implement a gateway to your marketplace payments. Choose between widget or via API:
You only need to integrate a provider’s widget into your marketplace, and storage and security will be up to your provider. One of the best widget examples is Stripe, allowing you to accept new payments and create subscriptions. However, as a disadvantage, such a widget may have an inappropriate or hard-to-adapt design.
You can integrate discharge gateway via API, creating front-end part and page making. But, you have to be responsible for the money of customers. As far as you should store it before sending it to the vendor. You will need to pass the PCI DSS certification. Moreover, up to one year is needed to develop secure architecture and data storage.
The Expertise of Sloboda Studio
We’ve been focusing on online marketplaces for 7 years now. Our team tried out all the abovementioned pay tools and getaways.
Below we mention some of the most typical cases of integration payments.
Veeqo is a UK omnichannel retail platform for orders management.
Being a big logistic platform, Veeqo used to process payments manually. All the invoices used to be arranged via bank transfers, or via phone. This manual system required a lot of time and resources.
To digitize payments on the Veeqo platform. We decided to integrate Stripe, as it allows the use of different pay methods. Plus it is convenient for both the Veeqo team and Veeqo customer audience.
This marketplace is a cleaning online marketplace. It connects customers with professional cleaners in their local area. The customers can book cleaning accounts for their apartments.
The customer’s business model involves that fee takes place after the offline cleaning is completed. Therefore, issues with conducting the payments used to occur.
First, we set up notifications about failures in payments.
Once a fee fails, it triggers an email notification about the unpaid cleaning. This notification invites the customer to log into the dashboard and pay for the service.
In the dashboard, the customer can see the reason for the remittance error. Here we also used the Stripe system to define the types of settlement errors.
SAFHYRE is a UAE online platform for recruiting which connects employers with employees.
The top providers do not work in the United Arab Emirates. There was a challenge. To find the system that would be supported in the UAE. And then, integrate it onto the platform.
PayFort is a friendly settlement system that is used in the UAE. However, there are a lot of restrictions. The banking system is imposed by the OAE. That is why building a subscription system demands numerous PayFort approvals.
Plus, Payfort has some API peculiarities. Lack of proper documentation. Requests had to be processed both on the front-end and back-end. The URL feedback led to different places.
We had to manually calculate the signature of the request. There were also typing errors in the Payfort API.
It is not that difficult to choose a marketplace solution for payments. But consider which benefits your business platforms you will get with some particular fee service.
So how to choose a marketplace payment solutions? We offer you a quick checklist.
- Choose the type of pay in your marketplace. There are three of them: bank transfers, remittance gateways or custom payment systems. We concluded that payment gateways are the most convenient to work with. Especially when you need a perfect balance of features and prices.
- Make a list of remittance gateways. Braintree, Stripe, PayPal, Mangopay – you should know what to choose from.
- Consider different marketplace pay methods. There should be all the common credit cards and e-wallets. If you need to work with local pay methods, check its availability as well.
- Check the fees. As usual, most remittance gateways take a 2,9% fee per transaction. However, some providers can request a percentage of a transaction amount, so be careful.
- Check geolocation. Some payment gateways can be restricted in different regions. Check whether the chosen solution is available in your country.
Frequently Asked Questions
There are some main benefits you should pay attention to:
-Fees for users
-Easy to integration
There are the 5 best marketplace pay methods:
We can confidently say that choosing the best marketplace payment platform depends on your business needs, the target audience, core features, and ease of integration.